- Home
- LED Programmes
- Provinces & Municipalities
- Eastern Cape
- Gauteng
- Free State
- KwaZulu-Natal
- iLembe District Municipality
- uThungulu District Municipality
- Amajuba District Municipality
- Sisonke District Municipality
- Ugu District Municipality
- Umgungundlovu District Municipality
- Umzinyathi District Municipality
- Uthukela District Municipality
- Zululand District Municipality
- eThekwini Metropolitan Municipality
- uMkhanyakude District Municipality
- Limpopo
- Mpumalanga
- Northern Cape
- North-West
- Western Cape
- National (SA)
- International
- Topics
- Tools
- Business & Investment Climate Assessment (BICA)
- Business Retention and Expansion
- COMPASS of local competitiveness
- GENESIS
- Market Assessment Toolset for Business Development Services
- One Stop Shops
- Participatory Appraisal of Competitive Advantage
- Rapid Appraisal of Local Innovation Systems
- Red Tape Reduction
- Regulatory Impact Assessment
- Strategic Planning
- Value Chain Promotion
- Update
- Community
- Search
Document: Travel and Tourism Competitiveness Report 2011
Description
The World Economic Forum has for the past five years engaged key industry and thought leaders through its Aviation, Travel & Tourism Industry Partnership Programme to carry out an in-depth analysis of the Travel & Tourism competitiveness of economies around the world. The aim is to provide a platform for multi-stakeholder dialogue to ensure the development of strong and sustainable national Travel & Tourism industries capable of contributing effectively to international economic development. The theme of this edition of the Travel & Tourism Competitiveness Report, “Beyond the Downturn,” reflects the cautiously optimistic outlook and many complexities still facing the industry that must be overcome to ensure strong sectoral growth going into the future.
Executive Summary
The Travel & Tourism (T&T) industry is slowly recovering from the economic downturn, with the strong recovery in emerging economies compensating somewhat for the still weaker mature markets in Europe and North America. In this context, this fourth edition of "The Travel & Tourism Competitiveness Report" is being released at a time when the industry is looking for ways to develop new market segments and attract new customers.
Indeed,Travel & Tourism remains a critical economic sector worldwide, with the potential to provide economic growth and development internationally. A growing national T&T sector contributes to employment, raises national income, and can improve the balance of
payments.Thus the sector is an important driver of growth and prosperity, and, particularly within developing countries, it can also play a key role in poverty reduction.
Although developing the T&T sector provides many benefits, numerous obstacles at the national level continue to hinder its development. In this context, five years ago the World Economic Forum, together with its Industry and Data Partners, embarked on a multi-year
research effort aimed at exploring various issues related to the T&T competitiveness of countries around the world.This year’s Report is published under the theme “Beyond the Downturn,” which reflects the forwardlooking attitude of the sector as it aims to ensure strong growth going into the future.
To download the full document please click here.
Add comment